Apoyarse en la perspectiva: análisis bibliométrico sobre la confianza y las reseñas falsas
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https://doi.org/10.17979/redma.2025.29.2.12535Resumen
En una era en la que las reseñas en línea influyen profundamente en las decisiones de los consumidores, la confianza es fundamental. Comprender la dinámica entre la confianza y las reseñas falsas es crucial para mantener la integridad en los mercados digitales. Esta investigación emplea una revisión sistemática de la literatura y un análisis bibliométrico para comprender los estudios realizados sobre la confianza y las reseñas falsas. Al identificar lagunas y deficiencias en la investigación actual, el estudio busca arrojar luz sobre las complejidades de la confianza en las reseñas en línea. A través de este enfoque integral, el artículo pretende avanzar en la comprensión y contribuir al discurso en curso sobre la confianza en los entornos digitales.
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