O fenómeno “coolcation” no turismo contemporáneo: análise crítica dun novo concepto vinculado ao cambio climático
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https://doi.org/10.17979/rotur.2026.20.2.13374Resumo
O termo coolcation, resultado da fusión de cool e vacation, emerxeu recentemente en discursos turísticos, mediáticos e académicos como unha resposta adaptativa ao quecemento global e para os efectos do cambio climático sobre os destinos tradicionais. Este artigo presenta unha revisión crítica estruturada do período 2020–2025 que combina a caracterización descritiva da produción documental, a análise de contido temático e a análise crítica do discurso, co obxectivo de indagar se coolcation constitúe unha categoría analítica consolidada ou máis ben un buzzword de carácter conxuntural. Os resultados mostran usos heteroxéneos do concepto con funcións promocionais, simbólicas e tranquilizadoras que tenden a despolitizar o turismo no contexto da crise ecolóxica. Desde o enfoque da xustiza ambiental, a análise permite identificar discursos asociados a patróns de mobilidade climática desigual e estratexias de adaptación potencialmente elitistas, nas que determinados segmentos sociais poden acceder a novos destinos “frescos” mentres as vulnerabilidades e desigualdades das comunidades receptoras reciben unha atención limitada.
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