El fenómeno “coolcation” en el turismo contemporáneo: análisis crítico de un nuevo concepto vinculado al cambio climático
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https://doi.org/10.17979/rotur.2026.20.2.13374Resumen
El término coolcation, resultado de la fusión de cool y vacation, ha emergido recientemente en discursos turísticos, mediáticos y académicos como una respuesta adaptativa al calentamiento global y a los efectos del cambio climático sobre los destinos tradicionales. Este artículo presenta una revisión crítica estructurada del período 2020–2025 que combina la caracterización descriptiva de la producción documental, el análisis de contenido temático y el análisis crítico del discurso, con el objetivo de indagar si coolcation constituye una categoría analítica consolidada o más bien un buzzword de carácter coyuntural. Los resultados muestran usos heterogéneos del concepto con funciones promocionales, simbólicas y tranquilizadoras que tienden a despolitizar el turismo en el contexto de la crisis ecológica. Desde el enfoque de la justicia ambiental, el análisis permite identificar discursos asociados a patrones de movilidad climática desigual y estrategias de adaptación potencialmente elitistas, en las que determinados segmentos sociales pueden acceder a nuevos destinos “frescos” mientras las vulnerabilidades y desigualdades de las comunidades receptoras reciben una atención limitada.
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