Film tourism: the online conquest of new markets
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https://doi.org/10.17979/rotur.2015.9.1.1337Abstract
Film tourism or movie-induced tourism is a new kind of tourism that emerged at the end of the 20th century, which in a very short time has become a worldwide phenomenon. The Film Commission along with the Destination Management Organization (DMO) have tools such as film routes and movie maps to attract as many tourists as possible before, during and after filming has taken place in their territory. The main objective of this research is to know the degree of involvement and interactive communication efficiency that the BMD have with respect to the promotion of film tourism. The instrument used to achieve the proposed objective is based on the study of the web pages of the different European BMDs selected, using the content analysis technique, considering the characteristics of usability, functionality and interactivity. The results indicate that most of the analyzed websites have a medium or low efficiency when transmitting an interactive communication and an adequate content of the information for the user, except the United Kingdom, followed by Sweden, Austria, Spain and Malta.
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