Explorando las dinámicas del emprendimiento en el turismo ecuatoriano: un análisis integral de nivel educativo y motivaciones culturales
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La literatura resalta la importancia de comprender la relación entre nivel educativo, motivaciones culturales y emprendimiento turístico. Este estudio explora la relación entre el nivel educativo, las motivaciones culturales y el emprendimiento turístico en Manabí, Ecuador. Mediante encuestas a emprendedores y técnicas de análisis estadístico multivariante, se identificaron dos clústeres: “Emprendedor-Cultura” y “Emprendedor-Trabajo”. El primero, integrado por emprendedores con educación superior y motivaciones culturales arraigadas, muestra mayor estabilidad empresarial y capacidad de generación de empleo. En contraste, el segundo clúster está compuesto por emprendedores con menores niveles educativos y motivados principalmente por la necesidad económica, enfrentando mayores desafíos estructurales y una menor consolidación de sus negocios. Los resultados destacan la necesidad de diseñar políticas diferenciadas que fortalezcan las capacidades empresariales desde un enfoque cultural y reduzcan la vulnerabilidad económica, promoviendo ecosistemas emprendedores sostenibles. Este análisis contribuye al debate sobre las dinámicas del emprendimiento en contextos turísticos y plantea estrategias para impulsar el desarrollo socioeconómico en Ecuador.
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