The evolution of MICE tourism and its economic role in tourism development in Barcelona
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https://doi.org/10.17979/rotur.2026.20.2.13378Abstract
MICE tourism plays a strategic role in reducing seasonality, diversifying tourism options, enhancing local economies, and promoting the destination’s international reputation for high-quality standards. This article examines the evolution of MICE tourism in Barcelona, particularly in relation to its impact on the city’s economy and competitive position in the global conference market. The study also includes a descriptive statistical analysis to contextualise the phenomenon of MICE tourism and proposes a set of strategic measures to improve sustainability, digitalization, and geographical decentralization, and ensure Barcelona’s continued leadership within the professional tourism sector. The article concludes by recommending that Barcelona’s best practice model be extrapolated to other destinations.
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