Medición de la satisfacción a través de los atributos de la calidad percibida en una muestra de clientes de hoteles
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Este estudio proporciona información sobre la relación entre la calidad percibida y la satisfacción. La calidad percibida se mide a través de cuatro atributos elegidos los cuales son la atención recibida, el estado de las instalaciones, la limpieza general y la relación calidad-precio. A través de una muestra de la percepción dada por clientes de establecimientos hoteleros alrededor del mundo se analizan las relaciones y el peso de las distintas dimensiones de la calidad percibida con la intención de recomendación. Para dicho estudio se utiliza una base de datos amplia y permite identificar que atributos son más importantes para los clientes en el momento de valorar los servicios hoteleros recibidos por hoteles de diferentes categorías.
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