Comunicación. A chave do éxito dunha área protexida
DOI:
https://doi.org/10.17979/ams.2007.01.03.899Keywords:
protected area, communication, environmental education, heritage interpretation, interpretative planningAbstract
In protected areas, communication takes place on three levels: internal, with those who work in the area; ex situ, with those who live in the area; and, finally, in situ, with the visitors that come in their free time. To manage an area, it is necessary to develop a plan; communication through the different tools available (regular information sessions, environmental education programmes, advertising campaigns in the media, heritage interpretation, etc.) plays a vital role in the management of the territory.
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