Contenido principal del artículo

Leticia Rivero Almeida
Universidad de las Palmas de Gran Canaria
España
Biografía
Julia Nieves Rodríguez
Universidad de las Palmas de Gran Canaria
España
Biografía
Vol. 11 Núm. 1 (2016), Monográfico. Planificación, dirección y gestión de destinos y productos turísticos, Páginas 77-94
DOI: https://doi.org/10.17979/rotur.2016.11.1.1782
Recibido: ago. 27, 2016 Aceptado: ago. 27, 2016 Publicado: jul. 10, 2016
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Resumen

El objetivo de este estudio es aportar evidencia empírica acerca del papel que juegan las relaciones sociales de los miembros de establecimientos hoteleros sobre el desempeño de dichos establecimientos. Un análisis de regresión múltiple se realizó para determinar qué variables pueden ser predictoras de la capacidad de un hotel para mejorar su capacidad de innovación y para lograr resultados financieros y de mercado. Los hallazgos sugieren que, tanto las relaciones sociales externas como internas, determinan la capacidad de innovación de los hoteles. Asimismo, las relaciones sociales externas influyen sobre los resultados financieros y de mercado. El estudio pone de manifiesto que los gestores deben considerar con especial atención el establecimiento de relaciones con personas o instituciones externas a la organización. Asimismo, los datos muestran que los esfuerzos realizados por las empresas hoteleras para generar espacios de interacción y comunicación entre sus empleados contribuyen a mejorar la capacidad de innovación.

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