Wine tourism as a driver for sustainability and innovation: the case of Bodegas Franco-Españolas (Spain)
Article Sidebar
Main Article Content
DOI:
https://doi.org/10.17979/rotur.2024.18.2.10137Abstract
Wine tourism has emerged as a transformative force within the wine industry, combining wine culture, gastronomy and authenticity. The aim of this article is to explore the impact of the Spanish wine tourism sector on sustainability and organisational innovation. Focusing on the case of Bodegas Franco-Españolas, the research uses a qualitative approach to show how wine tourism can improve local economy, society and environment, and highlights the need for a holistic understanding of the effects of this type of tourism on sustainability and innovation. The case study acts as a microcosm of these dynamics, providing practical and political perspectives for the wine industry and public institutions to promote and protect wine tourism in order to achieve sustainable, innovative growth.
Keywords:
Article Details
References
Alpi, Kristine y Evans, John (2019). Distinguishing case study as a research method from case reports as a publication type. Journal of the Medical Library Association, 107(1), 1. https://doi.org/10.5195/jmla.2019.615
Amarando, Mitchell, Assenov, Ilian y Visuthismajarn, Parichart (2019). Sustainable wine tourism and vineyards’ environmental consciousness in Thailand. African Journal of Hospitality, Tourism and Leisure, 8(3), 1-13.
Andrade-Suárez, María y Caamaño-Franco, Iria (2020). The relationship between industrial heritage, wine tourism, and sustainability: A case of local community perspective. Sustainability, 12(18), 7453. https://doi.org/10.3390/su12187453
Bell, Emma, Bryman, Alan y Harley, Bill (2022). Business research methods. Oxford university press.
Booyens, Irma (2020). Tourism innovation in the Western Cape, South Africa: Evidence from wine tourism. New directions in South African tourism geographies (pp. 183-202). Springer Nature.
Brochado, Ana, Stoleriu, Oana y Lupu, Cristina (2021). Wine tourism: a multisensory experience. Current Issues in Tourism, 24(5), 597-615. https://doi.org/10.1080/13683500.2019.1649373
Bruwer, Johan y Rueger-Muck, Edith (2019). Wine tourism and hedonic experience: A motivation-based experiential view. Tourism and Hospitality Research, 19(4), 488-502. https://doi.org/10.1177/1467358418781444
Carlsen, Jack (2004). A review of global wine tourism research. Journal of Wine Research, 15(1), 5-13. https://doi.org/10.1080/0957126042000300281
Carvalho, Mariana, Kastenholz, Elisabeth y Carneiro, Maria João (2023). Co-creative tourism experiences–a conceptual framework and its application to food & wine tourism. Tourism Recreation Research, 48(5), 668-692. https://doi.org/10.1080/02508281.2021.1948719
Charters, Steve y Ali-Knight, Jane (2002). Who is the wine tourist? Tourism Management, 23(3), 311-319. https://doi.org/10.1016/S0261-5177(01)00079-6
Dressler, Marc y Paunovic, Ivan (2019). An exploration of digital innovation activity of German wineries in the regional tourism context: Differentiation and complementarity. En Proceedings of the 1st international research workshop on wine tourism: Challenges and futures perspectives. Strasbourg, France (pp. 27-28).
Duarte-Alonso, A., Kok, S. y O’Brien, S. (2020). Sustainable wine tourism development through the lens of dynamic capabilities and entrepreneurial action: an exploratory four-region perspective. Tourism Recreation Research, 45(3), 401-419. https://doi.org/10.1080/02508281.2020.1745000
Duarte-Alonso, Abel, Kiat Kok, Seng y O’Brien, Seamus (2022). Filling up the sustainability glass: wineries’ initiatives towards sustainable wine tourism. Tourism Recreation Research, 47(5-6), 512-526. https://doi.org/10.1080/02508281.2021.1885801
Duarte-Alonso, Abel, Bressan, Alessandro, Kim, Oanh, Kok, Seng y Atay, Erhan (2023). Integrating tradition and innovation within a wine tourism and hospitality experience. International Journal of Tourism Research, 25(1), 169-182. https://doi.org/10.1002/jtr.2561
Elias, Luis (2006): El turismo del vino, otra experiencia de ocio. Bilbao, Editorial Deusto.
Elkington, John (2006). Governance for sustainability. Corporate Governance: An International Review, 14(6), 522-529. https://doi.org/10.1111/j.1467-8683.2006.00527.x
Festa, Giuseppe, Shams, Riad, Metallo, Gerardino y Cuomo, Maria (2020). Opportunities and challenges in the contribution of wine routes to wine tourism in Italy–A stakeholders' perspective of development. Tourism Management Perspectives, 33, 100585. https://doi.org/10.1016/j.tmp.2019.100585
Figueroa, Eugenio y Rotarou, Elena (2018). Challenges and opportunities for the sustainable development of the wine tourism sector in Chile. Journal of Wine Research, 29(4), 243-264. https://doi.org/10.1080/09571264.2018.1532880
Filopoulos, Sophia y Frittella, Nicolas (2019). Designing sustainable and responsible wine tourism experiences. In BIO Web of Conferences. EDP Sciences.
Frigon, Anthony, Doloreux, David y Shearmur, Richard (2020). Drivers of eco-innovation and conventional innovation in the Canadian wine industry. Journal of Cleaner Production, 275, 124115. https://doi.org/10.1016/j.jclepro.2020.124115
Garibaldi, Roberta y Sfodera, Fabiola (2020). Technologies for enhancing wine tourism experience (Vol. 16, pp. 409-417). London, UK: Routledge.
Getz, Donald (2000). Explore wine tourism: management, development & destinations. New York: Cognizant Communication Corporation.
Getz, Donald y Brown, Graham (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism Management, 27(1), 146-158. https://doi.org/10.1016/j.tourman.2004.08.002
Goffin, Keith y Mitchell, Rick (2017). Innovation management. London, UK: Red Globe Press.
Gómez, Mar, Pratt, Marlene y Molina, Arturo (2019). Wine tourism research: A systematic review of 20 vintages from 1995 to 2014. Current Issues in Tourism, 22(18), 2211-2249. https://doi.org/10.1080/13683500.2018.1441267
Gu, Qiushi, Qiu, Haiyan, King, Brian y Huang, Sharon (2020). Understanding the wine tourism experience: The roles of facilitators, constraints, and involvement. Journal of Vacation Marketing, 26(2), 211-229. https://doi.org/10.1177/1356766719880253
Hall, Michael (1997). Geography, marketing and the selling of places. Journal of Travel & Tourism Marketing, 6(3-4), 61-84. https://doi.org/10.1300/J073v06n03_05
Hall, Michael, Sharples, Liz, Cambourne, Brock y Macionis, Niki (2000). Wine Tourism Around the World, Development management and markets. Oxford: Butterworth Heinemann.
Hancock, D., Algozzine, B. y Lim, J. (2021). Doing case study research: A practical guide for beginning researchers. New York: Teachers College Press.
Karagiannis, Dimitris y Metaxas, Theodore (2019). Innovation in wine tourism businesses:‘Turning ashes to gold’. Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (pp. 345-363). Springer Nature.
Karagiannis, Dimitris y Metaxas, Theodore (2020). Sustainable wine tourism development: Case studies from the Greek region of Peloponnese. Sustainability, 12(12), 5223. https://doi.org/10.3390/su12125223
Kastenholz, Elisabeth, Paço, Arminda y Nave, Ana (2023). Wine tourism in rural areas–hopes and fears amongst local residents. Worldwide Hospitality and Tourism Themes, 15(1), 29-40. https://doi.org/10.1108/WHATT-08-2022-0095
Martínez-Falcó, Javier, Marco-Lajara, Bartolomé, Zaragoza Sáez, Patricia y Sánchez-García, Eduardo (2023a). Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes. Investigaciones Turísticas, 25(2023), 168-195. https://doi.org/10.14198/INTURI.21219
Martínez-Falcó, Javier, Marco-Lajara, Bartolomé, Zaragoza-Sáez, Patricia y Millan-Tudela, Luis (2023b). Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry. British Food Journal, 126(5), 1904-1922. https://doi.org/10.1108/BFJ-08-2022-0690
Martínez-Falcó, Javier, Marco-Lajara, Bartolomé, Zaragoza-Sáez, Patricia y Sánchez-García, Eduardo (2023c). Vino, Turismo y COVID-19: El impacto de la COVID-19 en las Rutas del Vino de España. PASOS Revista de Turismo y Patrimonio Cultural, 21(1), 83-97. https://doi.org/10.25145/j.pasos.2023.21.006
Martínez-Falcó, Javier, Marco-Lajara, Bartolomé, Zaragoza-Sáez, Patricia y Sánchez-García, Eduardo (2023d). The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis. International Journal of Wine Business Research. https://doi.org/10.1108/IJWBR-02-2023-0006
Mitchell, Richard y Hall, Michael (2006). Wine tourism research: the state of play. Tourism Review International, 9(4), 307-332. https://doi.org/10.3727/154427206776330535
Montella, Marta (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113. https://doi.org/10.3390/su9010113
Nave, Ana y Do Paço, Arminda (2021). Sustainability in the wine-tourism sector–an analysis of perceived understanding and practices implemented by firms. Journal of Wine Research, 32(2), 103-116. https://doi.org/10.1080/09571264.2021.1964945
Nave, Ana; Do Paço, Arminda y Duarte, Paulo (2021). A systematic literature review on sustainability in the wine tourism industry: Insights and perspectives. International Journal of Wine Business Research, 33(4), 45. Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/IJWBR-09-2020-0046/full/html?skipTracking=true
Oltean, Flavia y Gabor, Manuela (2022). Wine tourism—a sustainable management tool for rural development and vineyards: cross-cultural analysis of the consumer profile from Romania and moldova. Agriculture, 12(10), 1614. https://doi.org/10.3390/agriculture12101614
Paine, Lynn (2014). Sustainability in the boardroom. Harvard Business Review, 92(7), 86-94.
Poitras, Lisa y Donald, Getz (2006). Sustainable wine tourism: The host community perspective. Journal of Sustainable Tourism, 14(5), 425-448. https://doi.org/10.2167/jost587.0
Rashid, Yasir, Rashid, Asma, Warraich, Muhammad, Sabir, Syed y Waseem, Adeel (2019). Case study method: A step-by-step guide for business researchers. International Journal of Qualitative Methods, 18, 1609406919862424. https://doi.org/10.1177/1609406919862424
Rotarou, Elena y Ortega, Humberto (2022). A sustainable perspective for wine tourism management. In Routledge Handbook of Wine Tourism (pp. 645-658). Routledge.
Santa-Maria, Tomas, Vermeulen, Walter y Baumgartner, Rupert (2021). Framing and assessing the emergent field of business model innovation for the circular economy: A combined literature review and multiple case study approach. Sustainable Production and Consumption, 26, 872-891. https://doi.org/10.1016/j.spc.2020.12.037
Santos, Vasco, Ramos, Paulo, Almeida, NUNO y Santos-Pavón, Enrique (2019). Wine and wine tourism experience: A theoretical and conceptual review. Worldwide Hospitality and Tourism Themes, 11(6), 718-730. https://doi.org/10.1108/WHATT-09-2019-0053
Serra-Cantallops, Antoni, Ramón-Cardona, José y Vachiano, Margarita (2021). Increasing sustainability through wine tourism in mass tourism destinations. The case of the Balearic Islands. Sustainability, 13(5), 2481. https://doi.org/10.3390/su13052481
Sigala, Marianna y Robinson, Richard (2019). Wine tourism destination management and marketing. Cham, Switzerland: Springer International Publishing.
Sigala, Marianna y Stergiou, Dimitrios (2023). Business Awards and Wine Tourism: A Source, Spur and Transfer of Innovation. In Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases (pp. 199-209). Singapore: Springer Nature Singapore.
Smyczek, Sławomir, Festa, Giuseppe, Rossi, Matteo y Monge, Filippo (2020). Economic sustainability of wine tourism services and direct sales performance–emergent profiles from Italy. British Food Journal, 122(5), 1519-1529. https://doi.org/10.1108/BFJ-08-2019-0651
Sousa, Bruno (2019). A theoretical contribution from the perspective of innovation process in wine tourism contexts. Marketing & Tourism Review, 4(2), 1-18.
Sun, Ya-Yen y Drakeman, Donald (2022). The double-edged sword of wine tourism: The economic and environmental impacts of wine tourism in Australia. Journal of Sustainable Tourism, 30(4), 932-949. https://doi.org/10.1080/09669582.2021.1903018
Trigo, Ana, y Silva, Paula (2022). Sustainable development directions for wine tourism in Douro wine region, Portugal. Sustainability, 14(7), 3949. https://doi.org/10.3390/su14073949
Varela, Miguel, Lopes, Paula y Rodrigues, Rosa (2021). Rigour in the management case study method: A study on Master's dissertations. Electronic Journal of Business Research Methods, 19(1), 1-13. https://doi.org/10.34190/ejbrm.19.1.2072
Villanueva, Emiliano y Moscovici, Dan (2016). Sustainable wine tourism development in burgeoning regions: Lessons from New Jersey and Connecticut. International Journal of Economics and Business Research, 12(4), 313-333. https://doi.org/10.1504/IJEBR.2016.081226
Welch, Catherine, Piekkari, Rebecca, Plakoyiannaki, Elena y Paavilainen-Mäntymäki, Eriikka (2020). Theorising from case studies: Towards a pluralist future for international business research. Research Methods in International Business, (pp. 171-220). Springer Nature.
Zamarreño-Aramendia, Gorka, Cruz-Ruiz, Elena y Ruiz-Romero de la Cruz, Elena (2021). Sustainable economy and development of the rural territory: Proposal of wine tourism itineraries in La axarquía of malaga (Spain). Economies, 9(1), 29. https://doi.org/10.3390/economies9010029