As voces do viño: as narrativas do enoturismo en Calonge, Cataluña
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- Breno Angelo Cazzaro Menini
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Calonge é un municipio de Cataluña, España, coñecido polas súas dúas formas de facer viño: o viño payés, elaborado ancestralmente desde o século XIX, e os viños das Denominacións de Orixe, con procesos mecanizados e modernos. Estas dúas realidades permiten crear diferentes historias a ser contadas aos turistas durante as visitas guiadas ás adegas da localidade. Este artigo explora a construción destas narrativas durante os circuítos que ofrecen dúas adegas, unha rexistrada na Denominación de Orixe e outra non. Descríbense e comparan os elementos presentes na dinámica entre turistas e guías de adega. Realízase un estudo etnográfico onde as narracións, entrevistas, observacións e notas de campo analízanse a través da teoría da performance. A investigación apunta na dirección de que as narrativas presentan unha estrutura similar, contendo cinco eixos principais. Ademais, revela que o enoturismo asume múltiples voces e que as visitas guiadas poderían servir tanto como ferramenta de venda e márketing como asumir un papel de resistencia e transformación social en procura da preservación do patrimonio cultural de Calonge.
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