La digitalización acelera la industria del deporte en la última década: revisión sistemática de la literatura y análisis bibliométrico
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- Suryanto Agung Prabowo+−
- Imam Marsudi+−
- Gigih Siantoro+−
- Eva Ferdita Yuhantini+−
- Bayu Ristiawan+−
- Lutfhi Abdil Khuddus+−
- Alvin Afandi+−
- Ainun Zulfikar Rizki+−
- Novadri Ayubi+−
DOI:
https://doi.org/10.17979/sportis.2026.12.1.12302Resumen
La transformación digital ha sido una fuerza importante que ha redefinido la industria del deporte en la última década, impulsada por los rápidos avances tecnológicos y los cambios en los comportamientos de los consumidores. Desde 2015, la incorporación de herramientas digitales como la inteligencia artificial (IA), la tecnología portátil, el análisis de datos y la transmisión inmersiva han transformado la forma en que las organizaciones deportivas funcionan, interactúan con los fanáticos y mejoran el rendimiento de los atletas. Esta revolución no solo estimula nuevos modelos de negocio, sino que también crea experiencias aún más personalizadas e interactivas para los espectadores de todo el mundo, lo que representa un movimiento en todo el sector hacia la digitalización en los ámbitos del deporte y los medios de comunicación. El desarrollo de la industria del deporte en el frente digital se caracteriza por un dominio cada vez mayor de los enfoques basados en datos para informar sobre el entrenamiento, la planificación de partidos y la participación de los aficionados. El crecimiento de los eSports y los estadios en red también ilustra la creciente penetración de la digitalización en el deporte. Con la aceleración de la adopción digital, existe una necesidad urgente de investigación sistemática para mapear tendencias, oportunidades y desafíos en este campo.
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