El amor en la pantalla postcapitalista. Etnografía del deseo y la perfomatividad de los sentimientos. Love on the postcapitalist screen. Ethnography of desire and performativity of feelings

Abstract

Love, while a complex form of cultural text, lives only in the territory that identifies you, but also delineates. It is, therefore, less social narrative articulation that also allows the defining of the individual in the immediate political and display the performativity of the ways to love and build relationships differentially collective device that is love (romantic), as heterosexual, normalizer and centralizer construct, which takes the enunciation as a global definition. From here we analyse an ethnography (and advances in previous work where we watched love in our society as a privileged object market) made with couples who maintain complex forms of relationship (live their daily in different, distant spaces and, even culturally diverse), which form new family conventions, affective relationship and / or practice sex-loving, for which are based on the possibilities of communication via telematics, global looks, as well as the unique constructions narratives about love, where certain concepts from the heteronormative discourse are tested, in some cases, reformulating and other as affirmative way.