Gender, beauty and artistic aspirations in beauty salons
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Abstract
Based on the results of a qualitative research (2010), I engage with beauty salons in Bogota, Colombia, as a field of production for the offer of stylistic possibilities. Establishing a dialogue with the feminist criticism to beauty, I analyze the ways in which gender acts upon the discourses and practices of stylist women and men who use an artistic ideal to give meaning to their work, to construct their identity and defend the symbolic value of their craft or career. I set up a distinction of three types of experiences and strategies: men artists who work on image design in high profile beauty salons; barbers and afro-colombian hairdressers; women hairstylists who consider themselves as challenging artists. The symbolic struggles undertaken by stylists and hairdressers demonstrate the variety of possible uses of shared values such as art, beauty or 'the modern' and how these are configured by gender, class, ethnicity and race relations.
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