GUERRERO, Karen Anabela; CRESPO PEREIRA, Verónica. The obsolescence of television advertising among young Ecuadorians: RTS case study. Redmarka. Revista de Marketing Aplicado, [S. l.], v. 24, n. 1, p. 106–116, 2020. DOI: 10.17979/redma.2020.24.1.6459. Disponível em: https://revistas.udc.es/index.php/REDMARKA/article/view/redma.2020.24.1.6459. Acesso em: 22 jul. 2024.