CABRERA CASTILLO, Estefanía Cristina; INGA GUAMÁN, Carolina; UGALDE, Cecilia. Effects of brand personality and cultural traits: Empirical study of an energy drink in Ecuador. Redmarka. Revista de Marketing Aplicado, [S. l.], v. 23, n. 2, p. 1–17, 2019. DOI: 10.17979/redma.2019.23.2.5590. Disponível em: https://revistas.udc.es/index.php/REDMARKA/article/view/redma.2019.23.2.5590. Acesso em: 22 jul. 2024.